
Allison Turnley
IDENTITY IMAGE IMPACT
For more than 20 years, directors, retailers, business leaders and private clients have trusted me when how you show up really matters. That has included film, where a character has to read in a heartbeat, nationwide retail and styling programmes, working with Lewis Pugh (UN Patron of the Oceans, TED and Davos speaker), C-suite leaders preparing for high-stakes rooms and stages, and women and graduates stepping into a new chapter.
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I’ve been called “a revelation” on set, “seriously good at what she does” by clients, and “essential” to in-store styling success. I bring a rare mix of empathy, conceptual thinking and no-nonsense practicality, and I take every brief personally. I work it until the clothes, the person and the story are all saying the same thing.
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Underpinning it all is a simple belief: what we wear has the quiet power to reflect who we truly are. It is the palette we use to express ourselves.


I style to create stories.
For individuals, for characters, and for anyone ready to use clothing as a palette for expressing who they really are.
Why people choose to work with me
Practical and uplifting. Examples are real, relevant and designed to be used the next day, not filed away.
Brand-aware and tailored. From large retail groups to niche brands, every programme is built around your culture, your customer and your goals.
Empathy with edge. I put myself fully into the character, client or team, so the result feels honest and alive.
